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So You Want to Sell Internationally? Here’s How to Actually Do It
“I think we should start selling internationally.” It sounds like a strategy. It isn't. Germany is a strategy. Selling 500 units of Product X to a specific German customer at a price that still makes you money is a strategy. For an SME, that distinction matters. The opportunity is unquestionably there. Global trade in goods and commercial services reached $34.89 trillion in 2025, up 8% in a single year, according to the World Trade Organization. But comparatively few SMEs cap

Tony Kavanagh
1 day ago6 min read


One Transaction. Multiple Parties. Too Many Versions of the Truth.
The buyer has a purchase order. The seller has a commercial invoice. The freight forwarder has shipping instructions. The customs broker has a declaration. The bank has payment conditions. The insurer has a description of the goods and their value. Every party is working on the same international trade transaction. But they may not be working from the same information. That is one of the most persistent and underestimated problems in international trade. A transaction that be

Tony Kavanagh
Aug 44 min read


The Synthetic Supplier: How AI Is Industrialising International Trade Fraud
An Irish food distributor receives an enquiry from a hotel-supply company in the Middle East. The prospective customer wants to purchase three refrigerated containers of premium dairy products for a new hospitality development. The opportunity is worth €420,000. Over the next four weeks, everything appears credible. The buyer has a professional website, an active LinkedIn presence and photographs of completed hotel projects. Its purchasing director joins two video calls and s

Tony Kavanagh
Jul 295 min read


The Incoterms Trap That Can Destroy Your Export Margin
Three letters can decide who pays, who carries the risk, who clears customs — and whether your export sale is actually profitable. EXW. FCA. FOB. CIF. DAP. DDP. To an inexperienced exporter, Incoterms can look like harmless shipping shorthand. They are not. They are commercial risk-allocation rules. Choose the wrong one, misunderstand the obligation, or fail to specify the named place clearly, and a good order can quickly become a bad one. The goods may still ship. The buyer

Tony Kavanagh
Jul 216 min read


The 48-Hour Export Check: 7 Things to Verify Before Your Goods Move
International trade is not becoming simpler. The World Trade Organization expects world merchandise trade growth to slow from 4.6% in 2025 to 1.9% in 2026, while geopolitical disruption, transport costs and changing regulations continue to pressure supply chains. Meanwhile, more than 80% of goods traded worldwide move by sea, making exporters highly dependent on complex networks of carriers, ports, customs authorities, freight forwarders and documentation providers. In that e

Tony Kavanagh
Jul 135 min read


The First-Time Exporter Checklist: From Buyer Agreement to Payment
Winning your first overseas customer is an important milestone. But it is not the same as successfully completing your first export. Between the buyer saying “yes” and the money arriving in your account lies a chain of decisions involving pricing, delivery responsibilities, customs, documentation, transport, insurance and payment risk. A mistake at any point can delay the shipment, erode your margin or leave you chasing payment from a customer in another jurisdiction. These c

Tony Kavanagh
Jul 36 min read


The $50,000 Spreadsheet Error That Stops an Export Shipment
The goods have been manufactured. The customer is waiting. The container is packed and on its way to the port. Then the call comes. The product description on the commercial invoice does not match the customs declaration. The quantity on the packing list differs from the transport booking. Or an outdated commodity code has been copied from an old spreadsheet. The shipment cannot proceed. A small spreadsheet error has suddenly become a major international trade problem—and the

Tony Kavanagh
Jun 223 min read


5 Ways Ireland’s Arbitration Amendment Act Could Unlock a New Era for Irish Importers and Exporters
Ireland has just taken an important step toward deeper, more predictable international trade. On 17 June 2026, the Government announced that the Arbitration (Amendment) Act 2026 had been signed into law. Its immediate purpose is technical but significant: it creates a new legal procedure to enforce international investment tribunal awards in Ireland, addressing issues raised in the Supreme Court’s Costello judgments. Most importantly for business, it clears a major obstacle t

Tony Kavanagh
Jun 186 min read


6 Reasons Why Stablecoins Won’t Fix Trade If the Paperwork Is Still Broken
Stablecoins are having a moment. And for good reason. They promise faster settlement, lower friction, 24/7 availability and a more modern way to move value across borders. For anyone involved in international trade, that sounds very attractive. Cross-border payments can still be slow, expensive and frustratingly opaque. If stablecoins can reduce some of that friction, they deserve serious attention. But here is the awkward truth: faster money does not fix a broken trade proce

Tony Kavanagh
Jun 106 min read


5 Reasons Trade Finance Is Becoming Too Complex for Spreadsheets
Global trade is entering a new phase. For decades, international trade finance has operated within a relatively familiar framework: dominant reserve currencies, established banking rails, paper-heavy documentation and well-understood processes for financing, settling and reconciling cross-border transactions. That framework is now beginning to shift. The European Central Bank’s 2026 report on the international role of the euro points to a global financial system that is becom

Tony Kavanagh
Jun 36 min read


5 Trade Pressures Businesses Can’t Ignore in 2026
International trade is moving again — and fast. According to the latest OECD G20 international trade statistics, merchandise trade across the G20 rose sharply in Q1 2026, with both exports and imports increasing by 5.3% quarter-on-quarter. Trade in services also expanded, with exports up 1.7% and imports up 1.5%. That is good news for businesses looking to buy, sell and expand internationally. But it also creates a problem. Most companies are still managing trade with process

Tony Kavanagh
May 264 min read


7 Reasons International Trade Needs a New Digital Operating Layer
International trade is not slowing down. According to UNCTAD’s Key Statistics and Trends in International Trade 2025, global trade in goods and services is expected to reach US$35.2 trillion in 2025, a new all-time high. Goods trade alone accounts for US$26.4 trillion, or roughly three quarters of total global trade, while services contribute US$8.8 trillion. That is a huge opportunity. But for many businesses, especially small and mid-sized companies, international trade is

Tony Kavanagh
May 184 min read


Navigating the Shift: Top 5 Markets for UK & Irish SMEs in 2026
For UK and Irish SMEs, the trade landscape in early 2026 is defined by agility. While the US remains a massive partner, a 15% baseline tariff on EU goods (and 10% for UK goods) has forced a strategic pivot. Relying on transatlantic routes now carries a significant cost disadvantage that "frontloading" and stockpiling can no longer mask. To maintain growth, SMEs in the UK and Ireland must look toward markets with more favourable regulatory frameworks and lower entry barriers.

Tony Kavanagh
Feb 233 min read


Stablecoins in Trade: From Buzzword to Backbone
Yesterday’s wires are today’s dinosaurs. Tomorrow’s trade runs on stablecoins. For decades, international trade has relied on payment rails that were never designed for real-time, global commerce. Correspondent banking, batch processing, opaque fees, cut-off times, and settlement delays measured in days are still treated as normal operating conditions. Everything else around trade has modernised — logistics, compliance, data exchange, and documentation — yet the movement of m

Tony Kavanagh
Feb 54 min read


From Paper to Protocol: How The ICC and URDTT Are Redefining The Future of International Trade
International trade still runs on an odd contradiction: containers move at near real-time speed, while finance still crawls along in envelopes and email attachments. The result is friction that everyone recognizes—and yet the industry tolerates because the “paper way” is deeply embedded in law, custom, and operational muscle memory. That inertia is measurable: A typical trade transaction can involve ~27 documents and a long chain of stakeholders and agencies. ICC United Kingd

Tony Kavanagh
Jan 145 min read


The Future of International Trade: Why SMEs Deserve a Seat at the Table
What if a medium-sized business in Dublin could export as seamlessly as any European multinational? International trade drives economic growth, innovation, and job creation — yet its benefits are unevenly distributed. Small and medium-sized enterprises (SMEs) account for roughly 99% of firms and a majority of employment in advanced economies, but their share of export value remains disproportionately low compared with larger enterprises. This imbalance is not due to lack of a

Tony Kavanagh
Dec 23, 20255 min read


Why Letters of Credit are Becoming Obsolete in International Trade under URDTT (2021)
International trade will no longer rely on old-world financial instruments like Letters of Credit (LCs) as the landscape continues to evolve through technology and digitalization. In 2021, the International Chamber of Commerce (ICC) introduced the Universal Rules for Digital Trade Transactions (URDTT), which aims to streamline international trade by establishing a standardised framework for digital trade. As a result, many aspects of traditional trade financing, particularly

Tony Kavanagh
Oct 21, 20245 min read


Why Trading Internationally Scares First-Timers and the 8 Fixes Needed to Make it Worthwhile
From navigating complex regulations to managing supply chains and adapting to cultural differences, trading internationally for the first time is often a daunting task. The Challenges of Trading Internationally For The First Time Regulatory Barriers and Compliance Every country has its own set of trade rules, tariffs, and regulations. First-time international traders must navigate different laws and ensure compliance with customs requirements, which vary by country. This comp

Tony Kavanagh
Sep 27, 20245 min read
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